THINK OF SPORTS
LIKE A THEATRICAL
PRODUCTION
The athletes are the stars on stage, but BOSE is designed to show you how to become the directors, producers, and agents behind the scenes who make the entire show possible.
BOSE is a premier sports career readiness program that blends business fundamentals with sports-specific knowledge. Created by a top NFL sports agent and former educator, our curriculum prepares students for the diverse, high-stakes roles in professional, collegiate, and recreational sports management.
7 CORE
CURRICULUM
PILLARS
Our program is organized into seven core pillars, ensuring students master the complex ecosystem of the sports world.
The Business of Sports & Careers
Explore roles from scouts and general managers to video content coordinators. Map the full ecosystem of professional, collegiate, and recreational sports.
Sports Ethics
Dive deep into integrity, fair play, and the balance between profit and athlete welfare. Navigate the moral complexities that define the modern sports industry.
Public Relations & Marketing
Master the strategies behind brand building, storytelling, and crisis management. Learn how sports organizations shape public perception and drive revenue.
Sports Media
Understand the evolution of broadcasting, digital fan engagement, and content creation. Explore how media rights and social platforms are reshaping the industry.
Introduction to NIL
Navigate the new era of Name, Image, and Likeness. Understand third-party deals, school collectives, and what NIL means for student-athletes today.
Sports Financial Literacy
Learn 'Financial Defense' — essential knowledge on budgeting, taxes, contracts, and risk management for professional athletes and sports executives.
Sports Law
Gain an overview of the contracts, liability, and intellectual property rights that govern the industry. Understand how legal frameworks protect athletes and organizations.
REAL-WORLD
EXPERIENCE.
REAL-WORLD
RESULTS.
We believe in Project-Based Learning (PBL). BOSE students don't just read about the industry — they live it through immersive, high-stakes simulations.
GM School Challenges
Use data and analytics to make high-pressure roster and budget decisions. Step into the role of a General Manager and feel the weight of every choice.
Client Management Role-Playing
Act as an agent negotiating deals and managing PR crises for rising athletes. Develop the communication skills that separate great agents from good ones.
Digital Marketing Pitches
Develop comprehensive branding strategies for real-world sports brands. Present your campaign to peers in a boardroom-style pitch environment.
Career Blueprinting
Every student leaves with a personalized Five-Year Plan to navigate their professional journey. Your roadmap to the front office starts here.
GREG
BARNETT
BOSE was founded by Greg Barnett, a professional sports agent who has overseen a football division representing 80 first-round NFL draft picks since 2001. His career spans the highest levels of professional sports representation.
With a Master of Education (M.ED) in school leadership and 10 years of experience as a middle school teacher, Barnett has designed BOSE to be as educationally sound as it is professionally relevant.
FLEXIBLE
PROGRAMS
FOR EVERY NEED
From full-semester courses to professional development workshops, BOSE offers multiple pathways to bring sports business education to your school community.
CTE Elective (Grades 10–12)
Our flagship semester course, Business of Sports (Management), is a project-based curriculum where students work in teams to design, promote, and manage sports scenarios, applying professional principles of marketing, finance, law, and ethics.
8th Grade Jump Start
Designed as an introductory unit for middle schoolers, this curriculum helps students transition from passive consumers to active participants in the sports economy. Using the 'All-Star Skills Challenge' analogy, students rotate through industry stations.
After-School Master Class
This enrichment club offers a 'Signature Experience' for up to 30 students. It focuses on high-impact career exposure, entrepreneurship training, and real-world business skills, featuring guest virtual lectures from industry professionals.
Parent NIL Workshop
Led by founder and top NFL agent Greg Barnett, these sessions leverage his expertise in Name, Image, and Likeness to educate families. The workshops break down the complex ecosystem of athlete branding, third-party deals, and regulatory landscape.
Teacher Professional Development
This turnkey implementation support tool for educators provides teachers with the strategies and 'Front Office' mindset needed to successfully deliver the BOSE curriculum and meet CTE standards.
THE BOSE
WORKTEXT
The BOSE First Edition Worktext, authored by top NFL sports agent Greg Barnett and veteran educational leader LaRae Brannon-Guide, serves as the essential "playbook" for students navigating the Business of Sports Education program. Designed to bridge the gap between fan passion and professional skill, this comprehensive manual transitions students from passive sports consumers into active participants in the global sports economy.
Your Professional Industry Playbook
- ✓ Comprehensive curriculum guide
- ✓ Real-world industry case studies
- ✓ Project templates and activities
- ✓ Career pathway mapping tools
- ✓ Assessment and evaluation rubrics
A PROGRAM FOR
EVERY SCHOOL
School Districts
BOSE is designed as a Career and Technical Education (CTE) elective that integrates seamlessly into your existing curriculum. Our program meets rigorous educational standards while delivering real-world relevance.
Student-Athletes
Whether you dream of playing professionally or working in the front office, BOSE gives you the business knowledge and career skills to build your personal brand and navigate the sports industry.
Educators & Administrators
BOSE provides a complete, educator-ready curriculum package. With lesson plans, project materials, and assessment tools developed by a credentialed educator, implementation is straightforward.
BRING BOSE
TO YOUR
SCHOOL
Whether you are a school district looking for a Career and Technical Education (CTE) elective or a student-athlete ready to build your personal brand, BOSE has a program for you.
BOSE is specifically designed for students in Grades 9–12, with a special 8th-grade middle school jump-start unit available.